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New TV technology is always the highlight in CES. Rockchip launched its new 4K HDR TV Box Solution RK3328 with higher integrity and more advantages in performance and cost at CES 2017. With the following features, it has raised attentions from all scientific Medias:

1. 4K HDR H265 encoding support ultra HD display

A. 4K 60Hz display with HDR extension display

B. High Dynamic Range for better experience

C. Powerful 4K video decoders up to 60fps 10bit, H.265 encoding for Video Communication and IP Camera

2. High throughput for accessing USB3.0 storage device

3. Advanced network support

A. Giga Ethernet is necessary for Fiber Home

B. Dual Ethernet I/F, support Gateway function

4. Voice recognition and voice control

MIC array for voice recognition and voice control

5. Other performance superiority

A. Android 7.1 / Linux OS and 64bit CPU

B. Support DDR4 large memory

C. Hardware based modules for DVB application

D. OP-TEE secure OS and DRM including Widevine L1 and PlayReady

The consumers are always seeking for better image quality experience and many TV manufactures are now focusing on HDR TV product line, while there are more and more video resources provided for HDR TV. According to the prediction of IHS, by the year of 2019, the amount of sales of HDR TV conforming to FHD acceptance standard will sharply rise to 3,260. Based on the breakthrough advantages in technology, the process of standardization and the market development trend of HDR TV terminals, the HDR TV will have its period of rapid development on the market. 

Meanwhile, there are more demands for home entertainment products, the concept of the "home entertainment console" will be trend of TV box. In addition to the richer program content available through the Internet, a variety of online business applications can also be installed that enable the television to access and utilize home entertainment and business functions, such as social media, shopping, VR, games and so on. Rockchip RK3328 is the excellent choice for high-end TV boxes. It can support 4K high-definition video, as well as games, VR and other high-quality video needs.